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History — La Moena

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History of the La Moena brand
History of the La Moena brand
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Moena

A small town located in the northeast of Italy

History of
the La Moena brand
History of the La Moena brand

Once a year, the town hosts a Turkish festival based on a legend that is more than 300 years old

La Moena – inspired by nature
La Moena —
inspired
by nature
Since the very beginning, the brand has been infused with the beauty of Italy. La Musica del Legno is a symphony of wood performed by the world’s finest craftsmen.
The Legend
of a national
hero

At the end of the 17th century, the inhabitants of a small Italian town found and released a Turkish janissary, Hasan, who was wounded during the siege of Vienna.

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At the end of the 17th century, the inhabitants of a small Italian town found and released a Turkish janissary, Hasan, who was wounded during the siege of Vienna.

Having recovered, the janissary decided not to return home as he had met and married his love Marianna in Italy.

Having recovered, the janissary decided not to return home as he had met and married his love Marianna in Italy.
il Turco

Being an outstanding military officer, Hasan helped the villagers to fight the oppressors and soon became the head of Moena.

The janissary was popularly known as Il Turco.

Il Turco
Original commune of Moena, Italy
Public
recognition

The famous composer Rossini dedicated his opera il Turco in Italia to the town’s hero.

Public recognition
Public recognition
The villagers erected a monument to janissary on the main square of the city
Present
day

Moena is a small town in Northeast Italy, which belongs to the province of Trento in the Trentino-Alto Adige region of Italy. Moena has a population of around 3,000 people.

3

thousand people live in Moena

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The Legacy
of Tradition

The Moena Turkish Festival is held between 19th and 21st of August every year. Not many people know that at the heart of the festival lies a legend that goes back over 300 years.

19.08 —

23.08

a Turkish festival is held in Moena.

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Honouring
traditions

La Moena is a wonderful fusion of the Italian and Turkish cultures.

Honouring traditions